Tuesday, January 31, 2012
Monday, January 30, 2012
CHAPTER #19
CHPT#19 Sales ideas
Explains that a stores image can be maintained during a sale by presenting the merchandise with the same direction, dignity, and some kind of taste. Mannequins can be adopted to fit certain types of sale. The displays can be done graphically without merchandise. Simply by using signs. This is a way to get potential customers in a store.
Explains that a stores image can be maintained during a sale by presenting the merchandise with the same direction, dignity, and some kind of taste. Mannequins can be adopted to fit certain types of sale. The displays can be done graphically without merchandise. Simply by using signs. This is a way to get potential customers in a store.
CHAPTER #18
CHAPTER 18,
Masking and Proscenia. Proscenia is permanent framing that goes around the stage in a theater. According to this chapter in a store design and window display the proscenia is the border. It touches on venetian blinds also refered to as vertical blinds. Foam core was mentioned in the chapter to be the simplest and efficient proscenium. It is used a lot during christmas and special events where ligting and illumination may be needed. A much less expensive construction material is lath lattice panels. For masking open back windows the display person can use venetian blinds, window shades, foam core and other such materials.
Masking and Proscenia. Proscenia is permanent framing that goes around the stage in a theater. According to this chapter in a store design and window display the proscenia is the border. It touches on venetian blinds also refered to as vertical blinds. Foam core was mentioned in the chapter to be the simplest and efficient proscenium. It is used a lot during christmas and special events where ligting and illumination may be needed. A much less expensive construction material is lath lattice panels. For masking open back windows the display person can use venetian blinds, window shades, foam core and other such materials.
CHPT#17
CHAPTER#17
Cliche's are a familiar symbol and considered an image. Symbols can be anniversaries, back to school, holidays such as christmas, mothers day, easter etc. It is an opportunity for a change of scenario at a store as well as an attraction. Stores know these symbols/holidays are attractions to a business.
Cliche's are a familiar symbol and considered an image. Symbols can be anniversaries, back to school, holidays such as christmas, mothers day, easter etc. It is an opportunity for a change of scenario at a store as well as an attraction. Stores know these symbols/holidays are attractions to a business.
CHPT#7
Chapter 7 is titled Display window constructions. The most common display windows are closed back window display. The chapter describes the 2 different types of flooring. The reasons for a raised flooring, and Raked flooring. A raised floor dramatizes an object by forcing the soon to be buyers to look up. Raked floor is a several inches higher then the front creating a ramp effect.
CHPT #6
Chapter 6 is titled Exterior of the store, the book highlights the "key exterior items that impact store image". The sign of a store is the first impression to a shopper, it is the introduction. How one displays depends on the architectural and "ferestration" which is the window placement. The chapter explains the importance and definition of how windows are placed. Angled, cornered,often facade, a glass facade. Every detail is examined to the T.
CHPT#5
Chapter 5
Types of displays and display settings. There are 4 types of display and item display. Line of good display, related merchandise display and variety display. All the displays are broken down, explained. Displays are meant to be realistic, environmental, fantasy like, semi realistic.
Types of displays and display settings. There are 4 types of display and item display. Line of good display, related merchandise display and variety display. All the displays are broken down, explained. Displays are meant to be realistic, environmental, fantasy like, semi realistic.
Chpt #3
Lines and Composition, according to the chpt, a line is a direction. Lines can be horizontal, curved, vertical, and diagnal. The way that the lines are used will affect the presentation to the window or the merchandise. Each form of line is defined and explained. Rhythm is defined as a movement from element.
Lines and Composition, according to the chpt, a line is a direction. Lines can be horizontal, curved, vertical, and diagnal. The way that the lines are used will affect the presentation to the window or the merchandise. Each form of line is defined and explained. Rhythm is defined as a movement from element.
CHPT#2
Chapter 2
Titled Color and Texture. According to this chapter the consumer buys/shops for color before buying for size, price, and even fit of a garment. It also mentions that color is the biggest motivation to shop. There are definitions to colors. The colors are broken down and explained. The definitions of Primary Colors, Secondary, and Intermediate colors are also explained in the chpt. Contrasting colors are also explained. Visual merchandisers use color to promote color! Color can have a huge impact on the way a product or item gets displayed. It tells a story, shows a feeling/mood. Texture is defined as a "feel" and also affects the color of a merchandise piece and how it looks.
Titled Color and Texture. According to this chapter the consumer buys/shops for color before buying for size, price, and even fit of a garment. It also mentions that color is the biggest motivation to shop. There are definitions to colors. The colors are broken down and explained. The definitions of Primary Colors, Secondary, and Intermediate colors are also explained in the chpt. Contrasting colors are also explained. Visual merchandisers use color to promote color! Color can have a huge impact on the way a product or item gets displayed. It tells a story, shows a feeling/mood. Texture is defined as a "feel" and also affects the color of a merchandise piece and how it looks.
CHPT#1
Chapter 1 explains the definition of Visual Merchandising and its purpose. It touches on what impact it has, has had, and the impact it has on the shopper. It goes on to explain the purpose of a display person, the mannequins. Displays are used not only to sell, but to introduce products, trends, ideas or a look. The importance of a visual merchandiser is to always present the door at its best,. A visual merchandiser's career is known as Hands on. The chpt goes on to explain the impact computers and technology has had in the industry.
Subscribe to:
Posts (Atom)