Chpt27

Pop display also known as point of purchase displays. This chpt covers the materials used for a display, the industry's that use pop displays, the impulse purchase bc of the pop display. Where the display is positioned is key To sell the items. A pop can cause an entire store design change for promotion. Materials that are used range from lighting, paper, prints, lace, silk screen, cardboard. Die cutting process, lamination. To add dimensions items such as layering, rubber mâché, plastics.