CHPT#2

Chapter 2 
Titled Color and Texture. According to this chapter the consumer buys/shops for color before buying for size, price, and even fit of a garment. It also mentions that color is the biggest motivation to shop. There are definitions to colors. The colors are broken down and explained. The definitions of Primary Colors, Secondary, and Intermediate colors are also explained in the chpt. Contrasting colors are also explained. Visual merchandisers use color to promote color! Color can have a huge impact on the way a product or item gets displayed. It tells a story, shows a feeling/mood. Texture is defined as a "feel"  and also affects the color of a merchandise piece and how it looks.