CHPT #6

Chapter 6 is titled Exterior of the store, the book highlights the "key exterior items that impact store image". The sign of a store is the first impression to a shopper, it is the introduction. How one displays depends on the architectural and "ferestration" which is the window placement. The chapter explains the importance and definition of how windows are placed. Angled, cornered,often facade, a glass facade. Every detail is examined to the T.