CHPT#1

Chapter 1 explains the definition of Visual Merchandising and its purpose. It touches on what impact it has, has had, and the impact it has on the shopper. It goes on to explain the purpose of a display person, the mannequins. Displays are used not only to sell, but to introduce products, trends, ideas or a look. The importance of a visual merchandiser is to always present the door at its best,. A visual merchandiser's career is known as Hands on. The chpt goes on to explain the impact computers and technology has had in the industry.